Fixing a website that was letting the clinic down
The clinic's previous website, developed by another agency, was not responsive, contained missing details, had non-functional buttons, and was difficult to navigate. These issues created unnecessary friction for visitors and did not reflect the professional experience the clinic wanted to provide.
Improve the website and manage the wider digital presence
We approached the project as a complete digital improvement rather than a website-only redesign. Alongside rebuilding the site, we took responsibility for search optimization, ongoing website care, social media activity, and paid advertising to help the clinic maintain a consistent online presence.
- Rebuilt the website as a 10-page, custom-coded experience.
- Improved responsiveness, navigation, service information, and calls to action.
- Implemented SEO improvements to strengthen the website's search foundation.
- Managed regular social media posts, stories, and direct-message interactions.
- Planned and managed Meta advertising campaigns to reach potential patients and generate leads.
Five connected services under one digital partnership
We delivered a custom-coded website redesign alongside SEO, website maintenance, social media management, and Meta advertising. This gave the clinic a single partner for its key digital needs, from keeping the website functional and up to date to publishing content and managing campaigns.
At a glance
Ongoing digital support without the extra workload
Metro Scott Oral Care Centre now has a more responsive and easier-to-navigate website, supported by ongoing SEO and digital marketing activity. The bundled package also included three months of complimentary support and maintenance, helping the clinic focus on patient care while we handled its agreed digital services.
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